If you can increase the number of employees within your business that are engaged, motivated and determined to do the best they can for your company, it follows that your customer base will also increase.
So, what are engaged employees?
Engagement means more than simply turning up to work to complete a job happily, but refers more to the emotional commitment of the staff member to your business, and their determination to achieve the company's goals.
There is a natural flow-on effect of engagement, as staff become more productive and stay longer in their jobs.
Not only that, they can also provide better service, which in turn leads to happier customers who are likely to stick around for longer, buy more products and refer friends and family to your business.
So, how can you tell if your staff are engaged in your workplace? The best way to judge this is by sending your staff an employee engagement survey. The answers staff provide will be able to highlight certain areas of your business practices where you might be able to make changes.
Engagement levels have been linked to feelings of disconnect with managers and colleagues or belief the organisation doesn't care about individual employees.
This is often also measured by a staff satisfaction survey, as those who are highly satisfied are more likely to be engaged with the organisation.
Now that you have engaged staff, how does this affect customers?
Customers are likely to reap the benefits of improved levels of staff engagement as satisfied employees are more likely to go the extra mile for the business.
As a result, companies with an engaged workforce are likely to see customer retention rates soar by around 17 per cent, according to research by Demand Metric.
This equates to an increase in profit margins by around 18 per cent.
To see if you can boost employee engagement in your business, contact PeoplePulse and try a free demonstration of an Australian-made survey tool.
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