The beauty of NPS® lies in its simplicity.

NPS (or Net Promoter Score) is a popular customer loyalty metric created by Fred Reicheld, Bain & Company and Satmetrix in 2003.  NPS is one question that simply asks customers to rate their likelihood to recommend your organisation to a friend or colleague.




NPS is based on the perspective that every company’s customers can be placed within three types:

“Promoter” customers are enthusiastic and loyal, who continually buy from the company and ‘promote’ the company to their friends and family.

“Passive” customers are happy but can easily be tempted to leave by an attractive competitor deal. Passive customers may become promoters if you improve your product, service or customer experience.

Finally, “Detractor” customers are unhappy, feel mistreated and their experience is going to reduce the amount of which they purchase from you.

Detractor customers also have an increased likelihood of switching to a competitor as well as warning potential customers to stay away from your company.

Your Net Promoter Score is calculated by subtracting the percentage of detractors from promoters to get an overall NPS result. Your Net Promoter Score can range anywhere from -100 to 100 and is always displayed as an integer. To begin to determine and understand your Net Promoter Score, ‘the ultimate question’ must be asked:

“On a scale of zero-to-ten, how likely is it that you would recommend us to a friend or colleague?”

It is not only about asking for just a number and ending your survey. It is important to understand why each customer gave you their particular score as this will provide you with actionable items which can be targeted for effective process improvement or corrective action. This will also help you identify what your core strengths and competencies are.

Making the right improvements based on the feedback of your customers can help turn passive and detractor customers into promoters and increase customer loyalty and profitable growth.

And that’s where PeoplePulse can help you.

We’ll help you and your team save time by designing and project-managing your customer surveys for you, and can even prepare, present and workshop your results, so that you can focus on actioning the insights you’ll gain.

Get a Live Demo:

Call us on +61 2 9232 0172 to discuss your Customer NPS Survey needs, and for a free, no-obligation online demo. Alternatively, please click on “Get a Live Demo” below:

nps - Net Promoter Score

PeoplePulse’s NPS surveys can be mobile optimised to enable your customers to give you feedback from anywhere at anytime.


PeoplePulse’s easy to use charting tools enable you to compare your NPS scores by State, Year, Division and other any metric you choose.

The four key steps to effective implementation of NPS:

Step 1: Identify your customer ‘contact’ points.

Understanding the contact or touch points and how they impact your customer and their experience is the first stage of your NPS system. These customer contact / touch points need to be considered regardless of whether the survey is ‘transactional’ or ‘relationship’ focused.

Step 2: Develop your NPS system.

It is important to determine the links between your NPS survey questions and your company Key Performance Indicators (KPI’s). Consideration also needs to be made about the type of NPS survey that is conducted – transactional or relationship focused, sampling methods as well as the data collection method – online or telephone.

Step 3: Understand the drivers of customer loyalty.

In order to make improvements, it is vital to understand what is influencing the behaviours and feelings of your detractor, passive and promoter customers who are providing feedback based on their individual customer experiences. It may be necessary to conduct post-survey follow-up to clarify feedback provided to effectively gain greater insight and strengthen the customer relationship.

Step 4: Create a closed loop system.

Front-line, middle management and senior management is required to have an effective closed loop system. Front-line staff such as customer service, technical support and sales play a key role in developing promoters and neutralising detractors. Middle managers provide performance coaching and know how to manage excellent customer experiences. Senior managers help create and provide appropriate systems for recognition, communication and ensure the NPS results remain in line with strategy deployment.

The inclusion of such questions can dramatically increase the value you receive from running your customer satisfaction process.

How NPS Correlates to Long-Term Revenue Growth:

Phillips Electronics tracked NPS for a sample of accounts over time and found that where NPS increased, revenue grew by 69%. Where it remained steady, revenue grew only by six percent. And where NPS declined, revenues actually decreased by 24%

PeoplePulse NPS Surveys – What you receive:    

Your Own Dedicated Project Manager

Our Project Managers have extensive experience in the set up and delivery of best in class NPS Survey Projects.  Their role is to ensure your survey runs in an efficient and effective manner from start to finish.

14 different report types - all updated in real time

Easily drill down to find the meaning behind the baseline figures.  Filter NPS results by location, division, date or whatever variables interest your organisation.

Complete branding flexibility

When it comes to your survey branding we give you the ultimate choice. Mirror the exact look of your website, co-brand with the PeoplePulse logo, or 100% PeoplePulse branded. Your call.

Mobile Optimised Surveys

When 1 in 4 surveys today are completed on a mobile device, it’s crucial your customers are presented with a mobile optimised survey. Rest easy – PeoplePulse detects this automatically and adjusts accordingly.

Automated invites and reminders

Easy to upload recipient e-mails to our system to trigger survey invites and reminders. Invite by email, SMS, QR code, or paper – or a combination of all.

The option to pre-load respondent data

Why waste your customer’s time by asking them to complete pages of demographic data? PeoplePulse lets you pre-load that information. Your survey will be shorter, and your customers will love you for it.

Why Choose PeoplePulse?

Trusted by over 1,000 organisations since we were established in 2003, PeoplePulse combines the very best in online survey software & reporting with your own Project & Account Manager – with you every step of the way. Survey reporting experts from our Insights Division can even prepare, present and workshop your results for you, so you can free up your time to focus on implementing the insights you’ll gain.

Trusted by over 1,000 organisations since 2003:


What our clients are saying:

Very impressed with the priority and responsiveness shown to our project of work especially when we provided an aggressive timeline.


– BPay
PeoplePulse has been extremely contactable, very responsive, personable and supportive. Thank you so much for all your help.



Get a Live Demo:

Call us on +61 2 9232 0172 to discuss your Customer NPS Survey needs, and for a free, no-obligation online demo. Alternatively, please complete the demo request form below and we’ll be in touch with you soon:

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.