How well are you listening to the pulse of your website visitors?
When so much time is spent on web design, development of great content, and the development of mobile optimised sites, how much time do we spend listening to our customers to see if our efforts are hitting the mark?
Sure, measuring sales and inquiries from each page of your website is a strong indicator of a page’s effectiveness. But if we peak behind the front line numbers, what message are our clients trying to tell us?
- “I struggled to easily find your shopping policy and delivery fees?”
- “I’ve read the page, but I still don’t really understand what you do.”
- “You definitely need an FAQ section on this page as there are so many unanswered questions that I have.”
- “Have you thought about offering an upgrade if I purchase 2 or more?”
The key to truly optimising the performance of you website lies in the feedback of your website visitors.
A 2013 study conducted by GE Capital Retail Bank has found that 81% of people research products online before making a purchase in store. In other words, a high percentage of purchase decisions your prospective customers are making are made without even engaging in conversation with you.
Your website must be ‘on song’ or you risk losing sales.
Hence the path forward is clear – remove the frustrations and roadblocks that your customers experience when visiting you online to increase the likelihood of purchase.
So what are your options?
An effective, non-intrusive website survey can be delivered in a number of ways. Some of the more common approaches include:
- Images, banner or links that pop open your survey upon being clicked. (NB: this is a more passive approach that doesn’t tend to result in response rates as high as some of the other options listed below).
- Side ‘Got Feedback?’ buttons that follow you down the page as you scroll.
- Pop up or slider windows that reveal an invite to provide feedback after a visitor spends a certain number of seconds on a page.
- Static banners that stay fixed to the top/bottom of the page.
- Page exit pop ups – when your visitor goes to navigate off the page or close a browser window they receive a message encouraging their feedback / making them a special offer.
- Email – if you have an email list of regular customers and/or site visitors you can simply email them a personalised survey regarding their use of your site.
PeoplePulse surveys can be deployed using any one of these methods.
The right delivery format for you and your website depends on factors such as your survey objectives, what you sell, and the type and frequency of site visitors. Your PeoplePulse Project Manager can assist you to select and execute the best approach for your requirements.
All PeoplePulse website feedback surveys are 100% custom branded in your corporate style (we take care of that for you), and are completely mobile optimised to ensure your customers can provide insightful feedback no matter what device they are using.
Statistical analysis packages such as Google Analytics only tell you half the story of your visitor’s journey through your site. To get the full picture you need to know the motivation and sentiment behind the mouse clicks – and that’s where visitor surveys come into their own.
You’ll have access to fast, comprehensive, and share-able reports that give you a complete picture of the experience of visitors to your site.
PeoplePulse Website Feedback Surveys – What you receive:
Why Choose PeoplePulse?
Trusted by over 1,000 organisations since we were established in 2003, PeoplePulse combines the very best in online survey software & reporting with your own Project & Account Manager – with you every step of the way. Survey reporting experts from our Insights Division can even prepare, present and workshop your results for you, so you can free up your time to focus on implementing the insights you’ll gain.