While it may be important to your business's strategy to ask your customers questions about their experiences with your company, it can sometimes be hard to balance your questions with their right to privacy.
Undoubtedly some information will be required to protect against fraud and for businesses to understand what drives a particular portion of their clientele.
Here are some tips to help ensure your clients understand their privacy is of high importance when undertaking a customer survey.
Be selective
You must ensure you know exactly what kind of information you require from your customers.
Rather than trying to extract as much out of your customers as possible, it is often better to determine just what you genuinely require.
Be clear
By making it clear just how you plan to use the information collected in one of these surveys, customers may feel their input is valued.
They may feel more at ease sharing personal information.
You may also wish to provide a privacy statement to your customers explaining their rights and what you plan on doing with the information gathered.
Ensure your software is up to date
When you send out a survey asking for some personal information, there is always the risk of a security breach.
In order to safeguard customer privacy and reduce the chances of this occurring, it is worth making sure your safeguards are up to date.
Make sure your survey software is hosted on secure servers, and uses the latest encryption technology.
If your security is pulled into question once, it may prevent other customers from seeing your business as a safe and reliable service. This means they may be tentative about giving you further information down the track.
Interested to see what kind of information you could garner in a PeoplePulse survey? Click here for a free demonstration.
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