In order for your business to be successful, it is essential to have a loyal and satisfied client base.
So, how can you make sure your customers are kept happy? Here are some great tips to boost their satisfaction with your product and service.
Have a written customer service policy
Putting your policy in writing ensures unity across the board as your staff will be well trained and aware of how to act no matter the situation.
This also indicates just how committed your organisation is to customer service excellence – something that is sure to shine through to your clients.
Make your staff happy
Great customer service is one of the pillars of client loyalty and in order to achieve top marks in this department you will need to ensure your staff are engaged and happy.
This means they will go the extra mile for your customers, increasing attachment to your brand and building your reputation for excellence.
Get to know your customers
This requires data, so it is important to regularly run customer satisfaction surveys as this allows them to express their opinions, likes and dislikes.
This way you can target any changes to directly have an impact on your client base. If they want a particular service, it may be easy for you to ensure they get it rather than having them go elsewhere.
While doing a customer survey is an important first step, it is equally important to make sure that you follow this up.
It could be as easy as sending a follow up email thanking them for their participation. However, to take the next step, explain what changes will be made as a result of the survey.
This will help them to realise their opinion was valued. Not only will this cement those loyal feelings, but they may pass on their positive opinion to others, a step that could help to grow your business further.
There are plenty of ways you can reward customers and help to keep them loyal, from small giveaways such as promotional calendars to discounts and freebies.
PeoplePulse offer a free demonstration of our customer satisfaction surveys so you can see just how much of a positive effect they will have for your business.