As a business, it's important you hire the absolute best candidates for a position.
In order to do so, you need to think about the kind of employees you want to target and how you are going to appeal to them.
This involves thinking about where and how you'll list your job position and what sort of description you'll include about the role.
Job descriptions
Include as much detail as you can in the job description, as this is more likely to attract the right person for the position. Vague descriptions can mean that more people apply, but at the same time, many of these candidates will be unsuitable and won't possess the required skills.
Outline the kinds of duties that will be performed and, if possible, aim your description at the calibre of candidate you're after, whether it's a recent graduate or senior expert.
Be sure to state any prerequisites you require, such as a degree, but be careful not to rule out those who may have extensive industry experience who haven't taken the tradition route to employment.
Posting your job position
These days, there are many places where you can advertise a job vacancy. Within the online sphere there are dozens of job searching websites, while print media has various options such as newspapers, newsletters and magazines.
Think about who you're trying to appeal to. If you're looking for young, social media-savvy employees, then advertising online is obviously going to be an effective approach.
On the other hand, if you want to appeal to a more mature audience, advertising in more traditional print channels might be a good idea.
However, an approach utilising both mediums is likely to be successful. Don't forget, you may want to look in-house – the required talent could be right under your nose! Unlock the skills of current staff with employee surveys that give the opportunity for your workers to advise you of any 'secret' skills they might have!
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