The power of social media continues

Have you used online survey software recently to see how your customers feel about their experience with your social media content?

Now is the time to do so, considering an industry report from Roy Morgan Research that shows social media websites such as Facebook, YouTube and Twitter are still very much influencing Australians – young ones in particular.

Social networking sites remain hugely popular for teenagers and young adults, particularly from the ages of 14 to 24.

These sites are fast catching up with more traditional areas of entertainment and advertising such as television, with 70 per cent of Australians in this age group visiting Youtube or Facebook in an average week, while 90 per cent report watching free to air television.

"Australia's media landscape has undergone some major changes in the past decade, and continues to evolve at a dizzying rate," said Tim Martin, digital director at Roy Morgan Research.

"While social media has great resonance with teenagers and young adults, their viewing of free to air hasn’t declined as a result."

That means there's likely to be a whole lot more collaboration between television and the online world in the future, giving advertisers the chance to take advantage of both realms.

Already, television networks, channels and shows have ventured into the 'on-demand' world, widening the scope for collaboration and bringing new opportunities.

Now it seems companies are realising social media isn't just a passing fad, but an everyday experience and integral part of life for many people, especially youth. This is significant considering the discretionary spending happening at this level. The question is, is your business making the most of it?

Considering trying an Australian-built online survey tool. Click here for a free custom-branded demonstration of PeoplePulse.