It is one of the most commonly held beliefs in general opinion survey design – people should always be given the benefit of anonymity. It is conventional wisdom that people will not give their [...]

As it has with many other aspects in our lives, the Internet has certainly caused a revolution in the way we market to customers. There are dozens of new ways and hundreds of new channels for [...]

They say that if you want the right answers, you have to ask the right questions … and when it comes to survey design there is more to asking the right questions than first meets the eye. If [...]