In Customer & Client Surveys, Why Feedback Matters

Whether you're looking for a response to your most recent promotion, product launch, or website rebranding, it's important that you carry out your customer feedback survey as soon as possible.

Rolling out that survey quickly isn't just for the impatient, however, as there are plenty of reasons why the speed factor will benefit your business.

Customers will remember better

One of the biggest reasons is simply because it will give your customers a better chance at remembering what the system was like before, or how they felt and reacted when they first tried your new service.

The more time that passes between the initial implementation of a scheme and the survey itself, the more likely it is that they will forget those little details – and that might make all the difference.

More professional

Utilising survey software hot on the heels of a new service will also make you look more professional and organised.

If you wait a month before you send out your questions, your customers might take that to mean you were simply too disorganised to send it within a week – and they might even be right.

Diffuse negative situations

As with any feedback, there's a chance that some of your responses will be negative.

If you can quickly address these problems you will be able to nip any further issues in the bud before more customers are adversely affected by the issue. 

Competitive advantage

It's likely that if you have rolled out an innovative new product or idea, then your competition won't be slow to follow.

If you can keep your services and products moving forward with the help of feedback, then you'll be better placed to stay ahead of the game and keep one up on the competition.

Want to trial an Australian-built online survey tool?

Click here for a free custom-branded demonstration of PeoplePulse.

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