There's no doubt the internet is a significant force in today's world, with consumers turning to cyberspace to research purchases, read reviews, seek advice and buy online.
That means businesses need to be acutely aware of their online presence and maximise the way they operate on the web.
A strong presence on the internet can help to consolidate a brand, hook new customers, maintain good relationships with already established buyers and promote your company as a thought-leader and engaging business.
If you haven't done so already, now is the time as the internet's influence on purchase decisions is only increasing, according to a report from Fleishman-Hillard, a communications agency.
"We're witnessing a sea change in process. Today, the collective voice of the internet is eclipsing the persuasive power of family, friends or colleagues when it comes to influencing purchase decisions," said Dave Senay, Fleishman-Hillard president and chief executive officer.
"Our survey shows the tremendous opportunity that today's tech-savvy consumer presents. Marketers need to maximize their online channels to make it easy for consumers to interact with and access information about their brands."
With so many customers now turning to the internet, why not integrate your feedback process with the web? Online survey software can make it easy to collate the views of your clients, helping you to maximise your web presence and other aspects of your service, too.
In such a fast-paced world, it's essential that you can collect feedback around the clock with a straightforward process. It's time to realise that an annual paper survey just doesn't cut it in this day and age.
Make the switch and conduct your surveys online – where all the rest of the action is happening.
Would you like to trial an Australian-built online survey tool? Click here for a free custom-branded demonstration of PeoplePulse.
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