While you're likely to be run off your feet this December and even into January with follow-up New Year sales, don't forget to take the time to listen to your customers.
After Christmas, it's important to take stock of what went well and what could have benefited from improvements during the Christmas rush.
At this time, it's the perfect opportunity to use online survey software to conduct customer satisfaction surveys. Use targeted questions to see if your customers were happy with your service and range of products at this time of year, and if your marketing techniques were effective – plus, what more you could do for them!
According to IBM's Third Annual UK Online Retail Christmas Readiness Report, collecting and analysing information at this stage is incredibly important.
Do you have the right tools to help you analyse your sales and customer data? When you pool together your information and data, you are likely to find that you have a large amount of insight into the kind of customers you're attracting.
If you take the time to analyse this rich tapestry of information, you can then learn enough to create personalised and tailored communications for your customers.
It will help you to create a more insightful and in-depth marketing strategy, make better use of social media, internet and mobile devices and will hopefully mean that next year, you'll have even more customers during the Christmas rush.
Don't forget, feedback from customers can be a constant process. Gone are the days of distributing a once-a-year paper survey to your consumers.
Now, the internet allows constant feedback with the ability to undertake online surveys, not to mention the fact that many customers head to a company's social media page to voice their opinions. Harness the power of this and your best Christmas season is yet to come.
Why not try free custom-branded demonstration of PeoplePulse's online survey software and see how it can help you?
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