When it comes to keeping your finger on the pulse of your staff or customers, survey software is a great tool that can provide excellent intelligence for your business.
Not all online survey software is created equal, however, and if you want the best results it can be highly beneficial to seek out a solution that includes access to online survey specialists.
Expert design tips
One area where businesses can let themselves down is the design of survey questions and the survey itself.
Important factors such as survey length, the number of available responses and the wording of questions can all have a big impact on everything from participation rates to the accuracy of the information provided.
Once you've got all the responses in, it is now time to turn that raw data into actionable business intelligence.
What does that customer service survey really tell you about your staff? What can you learn from your latest employee satisfaction survey?
This will all be determined by how you analyse the information generated by your surveys.
Online survey specialists can help you to get the maximum value out of your data by suggesting methods of analysis that you may not have considered.
This means you can be sure to get maximum value out of the survey exercise.
Sometimes it can be hard to figure out exactly what is going wrong when you aren't getting the results you want from a staff or customer survey.
This is where having the support on hand of specialists who have seen it all before can be a big advantage.
They can help you tweak each iteration of your surveys so that you can take on board what you've learnt in the past and put it to use in improving future surveys.
They'll also be able to tell you where you may be going wrong and provide a solution to get you back on course to achieve your goals.