Successful leaders have good communication skills and are receptive to feedback from clientele and employee surveys - but are psychopathic qualities present in many leaders too?
A recent global study has found that Australasian consumers are not as interested in brands as the rest of the world, an insight that could help businesses to better market their products.
Brand Reputation Management is an important tool for companies to use to ensure their brand values and efforts are recognised, and survey software can help to control customer perceptions.