Customer & Client Surveys

A new study by Google reveals that shoppers often use their smartphone while inside a store to help make purchasing decisions.

Businesses shouldn't be scared of customer feedback; they need to see it as an opportunity to improve the way they operate.

Before businesses discount the value of collecting customer feedback, they should consider what might happen if they don't.

Here are some ideas for how your business can boost participation in customer feedback surveys.

The need for customer satisfaction surveys in tough economic times has been illustrated by a recent survey of legal services in the UK.

Most businesses would like to think that they understand their target market pretty well, but when it comes down to it, how much do you really know about your customers?

Are businesses and consumers on the same page when it comes to using social media as a customer service tool?

A new study argues that understanding consumer habits is key to driving brand performance.

The retail sector is booming according to the ABS, so many businesses may want to consider whether they are capitalising by monitoring customer satisfaction.

A new survey suggests that many customers who leave a brand or provider could have been retained with just a little bit more effort from the company.