Online retailers have a harder time connecting with their customers as the usual face-to-face communication methods are eliminated without salespeople, so an online customer feedback survey can [...]
Australians are particularly good at being so polite that you don't always get totally truthful replies to customer satisfaction surveys, unless you make them anonymous.
Brand Reputation Management is an important tool for companies to use to ensure their brand values and efforts are recognised, and survey software can help to control customer perceptions.